Saturday, October 19, 2019

Matthew Carter Essay Example | Topics and Well Written Essays - 1500 words

Matthew Carter - Essay Example Carter visited New York four years after completing his internship at Enschede. The visit introduced him to the world of type designing, in which he soon developed intense interest. He was astounded by the positive advancement in typographic creations as evidenced in the compositions of designers like Milton Glaser, Herb Lubalin and others that contributed to the progressiveness of New York’s commercial art industry in 1960. When Carter returned to London from New York, he found that its commercial art scene lacked contemporary sans serif type. He joined forces with men such as Alan Fletcher, Bob Gill, David Collins, Colin Forbes and others to create many sans serif faces for the country’s young and inexperienced graphic design industry. One such sans serif face was made for Heathrow airport’s new terminal. Carter’s fascination with New York’s progressiveness lured him to the U.S again. He took up employment at Mergenthaler Linotype located in Brook lyn. While being intensely influenced by its director of typographic development Jackson Burke, Carter began threw his heart and soul into his work and started designing new typefaces for photocomposition. One of them was Snell Roundhand, a script face that he created in 1966 that exquisitely displayed the relative advantages of photosetting

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.